GoDaddy

While at GoDaddy, I was asked to adapt a U.S. TV spot into localized versions for Germany, Canada, The UK and Australia. We made some creative changes, re-edited the existing footage, and directed international voice-over talent for each market to create culturally relevant cuts.

Adapt an existing U.S. TV commercial into localized spots for the UK, Germany, Canada, and Australia—ensuring cultural nuance, tone, and voiceover felt native to each market while maintaining brand consistency.

Delivered four fully localized commercials by re-editing footage and directing market-specific voice talent. The spots maintained GoDaddy’s global brand voice while resonating with local audiences, helping the campaign extend its reach across international markets.

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The highlight? Working closely with the German-speaking talent to fine-tune his delivery—Das sind aber viele Worte.

GoDaddy was celebrating its five-year IPO milestone and needed a bold, high-impact campaign that honored its journey while reinforcing its brand identity. The goal was to create a visually striking and celebratory message that would resonate with both investors and entrepreneurs.

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Marking a major corporate milestone in a way that feels fresh, exciting, and on-brand is no small task—especially in an environment as visually competitive as Times Square. The creative needed to strike a balance between GoDaddy’s signature irreverence and the sophistication of a publicly traded company. It had to command attention while staying true to the brand’s entrepreneurial spirit.

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We developed a commemorative logo that seamlessly blended GoDaddy’s legacy with a forward-looking aesthetic, serving as the foundation for all campaign materials. The work extended across digital assets, event signage, and limited-edition merchandise, ensuring a cohesive and memorable brand presence. A key highlight of the campaign was a dynamic out-of-home feature in Times Square—an eye-catching execution designed to cut through the clutter and celebrate GoDaddy’s evolution from disruptive startup to industry powerhouse.

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I was tasked with directing the voice over talent in Germany ...

Wake up and Direct Talent

The successful launch of this project has revolutionized the digital landscape. With my design, I have provided users with an unparalleled experience that surpasses all expectations. The platform is now scalable, secure, and user-friendly, and it has set a new standard for digital design. The feedback from users has been overwhelmingly positive, and I am thrilled to see the impact that my work has made in the industry.

The successful launch of this project has revolutionized the digital landscape. With my design, I have provided users with an unparalleled experience that surpasses all expectations. The platform is now scalable, secure, and user-friendly, and it has set a new standard for digital design. The feedback from users has been overwhelmingly positive, and I am thrilled to see the impact that my work has made in the industry.

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The successful launch of this project has revolutionized the digital landscape. With my design, I have provided users with an unparalleled experience that surpasses all expectations. The platform is now scalable, secure, and user-friendly, and it has set a new standard for digital design. The feedback from users has been overwhelmingly positive, and I am thrilled to see the impact that my work has made in the industry.

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The successful launch of this project has revolutionized the digital landscape. With my design, I have provided users with an unparalleled experience that surpasses all expectations. The platform is now scalable, secure, and user-friendly, and it has set a new standard for digital design. The feedback from users has been overwhelmingly positive, and I am thrilled to see the impact that my work has made in the industry.

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